{"id":14055,"date":"2026-08-11T19:23:09","date_gmt":"2026-08-11T22:23:09","guid":{"rendered":"https:\/\/hanin.org.ar\/?p=14055"},"modified":"2026-08-11T19:23:11","modified_gmt":"2026-08-11T22:23:11","slug":"%ea%b2%bd%ec%a0%9c-%ec%86%8c%ec%8b%9d-1-%ec%95%84%eb%a5%b4%ed%97%a8%ed%8b%b0%eb%82%98-%ec%86%8c%eb%b9%84-%ec%a0%84%ec%9e%90%ec%83%81%ea%b1%b0%eb%9e%98-%ec%84%b1%ec%9e%a5%ec%9d%b4-%ec%a0%84","status":"publish","type":"post","link":"https:\/\/hanin.org.ar\/?p=14055","title":{"rendered":"[\uacbd\uc81c \uc18c\uc2dd 1] \uc544\ub974\ud5e8\ud2f0\ub098 \uc18c\ube44 : \uc804\uc790\uc0c1\uac70\ub798 \uc131\uc7a5\uc774 \uc804\uccb4 \uc2dc\uc7a5 \uc0c1\ud669\uc744 \ubc18\uc601\ud558\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

\uc544\ub974\ud5e8\ud2f0\ub098 \uc18c\ube44: \uc804\uc790\uc0c1\uac70\ub798 \uc131\uc7a5\uc774 \uc804\uccb4 \uc2dc\uc7a5 \uc0c1\ud669\uc744 \ubc18\uc601\ud558\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4<\/p>\n\n\n\n

\uc544\ub974\ud5e8\ud2f0\ub098\uc758 \uc18c\ube44 \ub3d9\ud5a5\uc744 \ub458\ub7ec\uc2f8\uace0 \ub9c8\ub974\ucf54\uc2a4 \uac08\ud398\ub9b0(Marcos Galperin)\uacfc \uc544\ub974\ud5e8\ud2f0\ub098 \uc911\uc18c\uae30\uc5c5\uc5f0\ub9f9(CAME) \uc0ac\uc774\uc5d0\uc11c \uc81c\uae30\ub41c \ub17c\uc7c1\uc744 \uac04\ub7b5\ud788 \uc815\ub9ac\ud55c\ub2e4.<\/p>\n\n\n\n

\uc911\uc18c \uc18c\ub9e4\uc5c5 \ub9e4\ucd9c \uac10\uc18c
7\uc6d4 CAME\uac00 \uc870\uc0ac\ud55c \uc911\uc18c\uae30\uc5c5 \uc18c\ub9e4\ud310\ub9e4\ub294 \uc804\ub144 \ub3d9\uc6d4 \ub300\ube44 3.8% \uac10\uc18c\ud588\uc73c\uba70, \uacc4\uc808\uc870\uc815 \uae30\uc900\uc73c\ub85c\ub3c4 \uc804\uc6d4 \ub300\ube44 2.1% \uac10\uc18c\ud588\ub2e4.
\uc774\ub294 \uc544\ub974\ud5e8\ud2f0\ub098\uc758 \uc18c\ube44\uac00 \uc5ec\uc804\ud788 \ubd80\uc9c4\ud55c \uc0c1\ud669\uc784\uc744 \ubcf4\uc5ec\uc8fc\uba70, \ud2b9\ud788 \ub3d9\ub124 \uc0c1\uc810\uacfc \uadfc\uac70\ub9ac \uc18c\ub9e4\uc5c5\uccb4\uc5d0\uc11c \uc774\ub7ec\ud55c \ud604\uc0c1\uc774 \ub450\ub4dc\ub7ec\uc9c0\uace0 \uc788\ub2e4.<\/p>\n\n\n\n

\uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808 \ub9e4\ucd9c\uc740 \uc2e4\uc9c8 \uae30\uc900 38% \uc99d\uac00
\uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808(Mercado Libre)\uc758 \ucc3d\uc5c5\uc790 \ub9c8\ub974\ucf54\uc2a4 \uac08\ud398\ub9b0\uc740 \uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\uc758 \ub9e4\ucd9c\uc774 \uc2e4\uc9c8 \uae30\uc900 \uc804\ub144 \ub300\ube44 38% \uc99d\uac00\ud588\ub2e4\uace0 \uac15\uc870\ud588\ub2e4.
\uadf8\ub7ec\ub098 \uc774 \uc218\uce58\uac00 CAME\uac00 \ubc1c\ud45c\ud55c \uc18c\ub9e4\ud310\ub9e4 \uac10\uc18c\uc640 \ubc18\ub4dc\uc2dc \ubaa8\uc21c\ub418\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4.
\ub450 \ud1b5\uacc4\uac00 \uc11c\ub85c \ub2e4\ub978 \uc2dc\uc7a5 \uc601\uc5ed\uc744 \uce21\uc815\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4.<\/p>\n\n\n\n

\uc804\uc790\uc0c1\uac70\ub798 \ube44\uc911\uc740 \uc57d 18.7%
\uc804\uc790\uc0c1\uac70\ub798(e-commerce)\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc73c\uba70, 2025\ub144\uc5d0\ub294 \uc804\uccb4 \ubbfc\uac04\uc18c\ube44\uc758 \uc57d 18.7%\ub97c \ucc28\uc9c0\ud588\ub2e4.
\ub530\ub77c\uc11c \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc131\uc7a5\uc138\uac00 \uc0c1\ub2f9\ud788 \ud06c\uae30\ub294 \ud558\uc9c0\ub9cc, \uc544\ub974\ud5e8\ud2f0\ub098 \uc804\uccb4 \uc18c\ube44\uc758 \ub300\ubd80\ubd84\uc740 \uc5ec\uc804\ud788 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub4f1 \uc804\ud1b5\uc801\uc778 \uc720\ud1b5\ucc44\ub110\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub2e4.
\uc989, \uc628\ub77c\uc778 \ud310\ub9e4\uac00 \ube60\ub974\uac8c \uc99d\uac00\ud55c\ub2e4\uace0 \ud574\uc11c \uc804\uccb4 \uc18c\ube44\uc2dc\uc7a5\uc774 \ub3d9\uc77c\ud55c \uc18d\ub3c4\ub85c \uc131\uc7a5\ud558\uace0 \uc788\ub2e4\uace0 \ud574\uc11d\ud558\uae30\ub294 \uc5b4\ub835\ub2e4.<\/p>\n\n\n\n

\uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808, \uacf5\uaca9\uc801\uc778 \ud22c\uc790\ub85c \uc2dc\uc7a5\uc810\uc720\uc728 \ud655\ub300
\uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\uc758 \uc131\uc7a5\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc801\uadf9\uc801\uc778 \ud22c\uc790 \uc804\ub7b5\ub3c4 \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub2e4.
*\ubb34\ub8cc \ubc30\uc1a1
*\uae08\uc735 \ubc0f \ud560\ubd80 \uc11c\ube44\uc2a4 \ud655\ub300
*\uad6d\uacbd \uac04 \uc804\uc790\uc0c1\uac70\ub798
*\uc790\uccb4 \uc11c\ube44\uc2a4 \ud655\ub300
*\uc778\uacf5\uc9c0\ub2a5(AI) \ud22c\uc790
\uc774 \uac19\uc740 \uc804\ub7b5\uc744 \ud1b5\ud574 \uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\ub294 \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ud655\ub300\ud560 \uc218 \uc788\uc5c8\ub2e4.
\uadf8\ub7ec\ub098 \uacf5\uaca9\uc801\uc778 \ud22c\uc790\uc5d0\ub294 \ube44\uc6a9\uc774 \ub530\ub790\ub2e4. \uadf8 \uacb0\uacfc \ud68c\uc0ac\uc758 \uc218\uc775\uc131\uc740 12.2%\uc5d0\uc11c 6.7%\ub85c \ud558\ub77d\ud588\ub2e4.<\/p>\n\n\n\n

\uacb0\ub860
\uacb0\uad6d \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc131\uc7a5\uacfc \uc804\ud1b5\uc801\uc778 \uc624\ud504\ub77c\uc778 \uc18c\ub9e4\uc5c5\uc758 \uc18c\ube44 \uac10\uc18c\ub294 \ub3d9\uc2dc\uc5d0 \ub098\ud0c0\ub0a0 \uc218 \uc788\ub294 \ud604\uc0c1\uc774\ub2e4.
\uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba74\uc11c \uc804\uccb4 \uc720\ud1b5\uc2dc\uc7a5\uc5d0\uc11c \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc9c0\ub9cc, \uc774\uac83\uc774 \uc544\ub974\ud5e8\ud2f0\ub098 \uc18c\ube44\uc2dc\uc7a5 \uc804\uccb4\uc758 \ud68c\ubcf5\uc744 \uc758\ubbf8\ud558\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4.
\uc624\ud788\ub824 \uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\uac00 \uc804\ubc18\uc801\uc73c\ub85c \uc5ec\uc804\ud788 \ubd80\uc9c4\ud55c \uc18c\ube44\uc2dc\uc7a5 \uc548\uc5d0\uc11c \uae30\uc874 \uc624\ud504\ub77c\uc778 \uc720\ud1b5\uc5c5\uccb4\uc758 \ubaab\uc744 \uac00\uc838\uc624\uba70 \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubcfc \uc218 \uc788\ub2e4.
\ud2b9\ud788 \uc911\uc18c\uae30\uc5c5\uacfc \ub3d9\ub124 \uc18c\ub9e4\uc810\uc758 \uc18c\ube44 \ubd80\uc9c4\uc740 \uc5ec\uc804\ud788 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub098\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

\uc544\ub974\ud5e8\ud2f0\ub098 \uc18c\ube44: \uc804\uc790\uc0c1\uac70\ub798 \uc131\uc7a5\uc774 \uc804\uccb4 \uc2dc\uc7a5 \uc0c1\ud669\uc744 \ubc18\uc601\ud558\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4 \uc544\ub974\ud5e8\ud2f0\ub098\uc758 \uc18c\ube44 \ub3d9\ud5a5\uc744 \ub458\ub7ec\uc2f8\uace0 \ub9c8\ub974\ucf54\uc2a4 \uac08\ud398\ub9b0(Marcos Galperin)\uacfc \uc544\ub974\ud5e8\ud2f0\ub098 \uc911\uc18c\uae30\uc5c5\uc5f0\ub9f9(CAME) \uc0ac\uc774\uc5d0\uc11c \uc81c\uae30\ub41c \ub17c\uc7c1\uc744 \uac04\ub7b5\ud788 \uc815\ub9ac\ud55c\ub2e4. \uc911\uc18c \uc18c\ub9e4\uc5c5 \ub9e4\ucd9c \uac10\uc18c7\uc6d4 CAME\uac00 \uc870\uc0ac\ud55c \uc911\uc18c\uae30\uc5c5 \uc18c\ub9e4\ud310\ub9e4\ub294 \uc804\ub144 \ub3d9\uc6d4 \ub300\ube44 3.8% \uac10\uc18c\ud588\uc73c\uba70, \uacc4\uc808\uc870\uc815 \uae30\uc900\uc73c\ub85c\ub3c4 \uc804\uc6d4 \ub300\ube44 2.1% \uac10\uc18c\ud588\ub2e4.\uc774\ub294 \uc544\ub974\ud5e8\ud2f0\ub098\uc758 \uc18c\ube44\uac00 \uc5ec\uc804\ud788 \ubd80\uc9c4\ud55c \uc0c1\ud669\uc784\uc744 \ubcf4\uc5ec\uc8fc\uba70, \ud2b9\ud788 \ub3d9\ub124 \uc0c1\uc810\uacfc \uadfc\uac70\ub9ac \uc18c\ub9e4\uc5c5\uccb4\uc5d0\uc11c \uc774\ub7ec\ud55c \ud604\uc0c1\uc774 \ub450\ub4dc\ub7ec\uc9c0\uace0 \uc788\ub2e4. \uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808 \ub9e4\ucd9c\uc740 \uc2e4\uc9c8 \uae30\uc900 38% \uc99d\uac00\uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808(Mercado Libre)\uc758 \ucc3d\uc5c5\uc790 \ub9c8\ub974\ucf54\uc2a4 \uac08\ud398\ub9b0\uc740 \uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\uc758 \ub9e4\ucd9c\uc774 \uc2e4\uc9c8 \uae30\uc900 \uc804\ub144 \ub300\ube44 38% \uc99d\uac00\ud588\ub2e4\uace0 \uac15\uc870\ud588\ub2e4.\uadf8\ub7ec\ub098 \uc774 \uc218\uce58\uac00 CAME\uac00 \ubc1c\ud45c\ud55c \uc18c\ub9e4\ud310\ub9e4 \uac10\uc18c\uc640 \ubc18\ub4dc\uc2dc \ubaa8\uc21c\ub418\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4.\ub450 \ud1b5\uacc4\uac00 \uc11c\ub85c \ub2e4\ub978 \uc2dc\uc7a5 \uc601\uc5ed\uc744 \uce21\uc815\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc774\ub2e4. \uc804\uc790\uc0c1\uac70\ub798 \ube44\uc911\uc740 \uc57d 18.7%\uc804\uc790\uc0c1\uac70\ub798(e-commerce)\ub294 \uc9c0\uc18d\uc801\uc73c\ub85c \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc73c\uba70, 2025\ub144\uc5d0\ub294 \uc804\uccb4 \ubbfc\uac04\uc18c\ube44\uc758 \uc57d 18.7%\ub97c \ucc28\uc9c0\ud588\ub2e4.\ub530\ub77c\uc11c \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc131\uc7a5\uc138\uac00 \uc0c1\ub2f9\ud788 \ud06c\uae30\ub294 \ud558\uc9c0\ub9cc, \uc544\ub974\ud5e8\ud2f0\ub098 \uc804\uccb4 \uc18c\ube44\uc758 \ub300\ubd80\ubd84\uc740 \uc5ec\uc804\ud788 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5 \ub4f1 \uc804\ud1b5\uc801\uc778 \uc720\ud1b5\ucc44\ub110\uc744 \ud1b5\ud574 \uc774\ub8e8\uc5b4\uc9c0\uace0 \uc788\ub2e4.\uc989, \uc628\ub77c\uc778 \ud310\ub9e4\uac00 \ube60\ub974\uac8c \uc99d\uac00\ud55c\ub2e4\uace0 \ud574\uc11c \uc804\uccb4 \uc18c\ube44\uc2dc\uc7a5\uc774 \ub3d9\uc77c\ud55c \uc18d\ub3c4\ub85c \uc131\uc7a5\ud558\uace0 \uc788\ub2e4\uace0 \ud574\uc11d\ud558\uae30\ub294 \uc5b4\ub835\ub2e4. \uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808, \uacf5\uaca9\uc801\uc778 \ud22c\uc790\ub85c \uc2dc\uc7a5\uc810\uc720\uc728 \ud655\ub300\uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\uc758 \uc131\uc7a5\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uc801\uadf9\uc801\uc778 \ud22c\uc790 \uc804\ub7b5\ub3c4 \ud070 \uc601\ud5a5\uc744 \ubbf8\ucce4\ub2e4.*\ubb34\ub8cc \ubc30\uc1a1*\uae08\uc735 \ubc0f \ud560\ubd80 \uc11c\ube44\uc2a4 \ud655\ub300*\uad6d\uacbd \uac04 \uc804\uc790\uc0c1\uac70\ub798*\uc790\uccb4 \uc11c\ube44\uc2a4 \ud655\ub300*\uc778\uacf5\uc9c0\ub2a5(AI) \ud22c\uc790\uc774 \uac19\uc740 \uc804\ub7b5\uc744 \ud1b5\ud574 \uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\ub294 \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ud655\ub300\ud560 \uc218 \uc788\uc5c8\ub2e4.\uadf8\ub7ec\ub098 \uacf5\uaca9\uc801\uc778 \ud22c\uc790\uc5d0\ub294 \ube44\uc6a9\uc774 \ub530\ub790\ub2e4. \uadf8 \uacb0\uacfc \ud68c\uc0ac\uc758 \uc218\uc775\uc131\uc740 12.2%\uc5d0\uc11c 6.7%\ub85c \ud558\ub77d\ud588\ub2e4. \uacb0\ub860\uacb0\uad6d \uc804\uc790\uc0c1\uac70\ub798\uc758 \uc131\uc7a5\uacfc \uc804\ud1b5\uc801\uc778 \uc624\ud504\ub77c\uc778 \uc18c\ub9e4\uc5c5\uc758 \uc18c\ube44 \uac10\uc18c\ub294 \ub3d9\uc2dc\uc5d0 \ub098\ud0c0\ub0a0 \uc218 \uc788\ub294 \ud604\uc0c1\uc774\ub2e4.\uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\ub294 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uba74\uc11c \uc804\uccb4 \uc720\ud1b5\uc2dc\uc7a5\uc5d0\uc11c \uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\uc9c0\ub9cc, \uc774\uac83\uc774 \uc544\ub974\ud5e8\ud2f0\ub098 \uc18c\ube44\uc2dc\uc7a5 \uc804\uccb4\uc758 \ud68c\ubcf5\uc744 \uc758\ubbf8\ud558\ub294 \uac83\uc740 \uc544\ub2c8\ub2e4.\uc624\ud788\ub824 \uba54\ub974\uce74\ub3c4 \ub9ac\ube0c\ub808\uac00 \uc804\ubc18\uc801\uc73c\ub85c \uc5ec\uc804\ud788 \ubd80\uc9c4\ud55c \uc18c\ube44\uc2dc\uc7a5 \uc548\uc5d0\uc11c \uae30\uc874 \uc624\ud504\ub77c\uc778 \uc720\ud1b5\uc5c5\uccb4\uc758 \ubaab\uc744 \uac00\uc838\uc624\uba70 \uc2dc\uc7a5\uc810\uc720\uc728\uc744 \ud655\ub300\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ubcfc \uc218 \uc788\ub2e4.\ud2b9\ud788 \uc911\uc18c\uae30\uc5c5\uacfc \ub3d9\ub124 \uc18c\ub9e4\uc810\uc758 \uc18c\ube44 \ubd80\uc9c4\uc740 \uc5ec\uc804\ud788 \ub69c\ub837\ud558\uac8c \ub098\ud0c0\ub098\uace0 \uc788\ub2e4.<\/p>\n","protected":false},"author":6,"featured_media":14056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[23,25,61],"tags":[],"class_list":["post-14055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-noticias-argentina","category-informes-economicos"],"_links":{"self":[{"href":"https:\/\/hanin.org.ar\/index.php?rest_route=\/wp\/v2\/posts\/14055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hanin.org.ar\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hanin.org.ar\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hanin.org.ar\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/hanin.org.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14055"}],"version-history":[{"count":0,"href":"https:\/\/hanin.org.ar\/index.php?rest_route=\/wp\/v2\/posts\/14055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hanin.org.ar\/index.php?rest_route=\/wp\/v2\/media\/14056"}],"wp:attachment":[{"href":"https:\/\/hanin.org.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hanin.org.ar\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hanin.org.ar\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}